National RTAP - Transit Marketing 101 Webinar
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During this webinar, Selena Barlow of Transit Marketing LLC will provide a brief look at the four key aspects of transit marketing:
- Branding to build awareness and a positive image.
- Passenger information to provide effective “directions” for transit use.
- Low cost promotional strategies for building ridership in the post-COVID era.
- Passenger research to assess and improve service effectiveness.
Registration Link:
https://zoom.us/webinar/register/WN_Q7TEBbzaQ9SQh5V-m1MGjQ